Is a Marketing Degree Worth It?

marketing degree worth it

Key Takeaways:

  • Pursuing a marketing degree can lead to rewarding career opportunities in a competitive business landscape.
  • Online marketing degree programs offer flexibility and convenience, while campus-based programs provide a traditional learning experience.
  • Consider factors like cost, flexibility, and program quality when deciding between campus-based and online marketing degrees.


Overview of the importance of marketing degrees

A business can offer great products and services but will still go unrecognized without the right marketing strategies. In today’s interconnected world, where consumers have access to many choices, the benefits of marketing degree programs are getting more crucial than ever.

Marketing degrees provide students with a comprehensive understanding of consumer behavior, market research techniques, branding strategies, and communication tactics. Effective marketing campaigns can transform businesses of all sizes, regardless of their industry or niche. Whether it’s a hot new startup aiming to disrupt the market or a local store seeking to connect with its community, marketing principles remain universal.

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What we’re aiming for

Is a marketing degree worth it? Yes! The Labor Statistics Bureau says marketing positions are estimated to grow 6% over the decade and have median annual salaries of $138,730. However, marketing degrees can be very demanding as the skills needed to become a marketable professional are becoming more competitive by the day. 

When earning a marketing degree, the choice is yours. There are two distinct paths: campus-based marketing programs and online marketing degree programs. The best format for you is the one that aligns most closely with your unique circumstances and preferences. 


This article aims to help you decide which delivery format best suits your schedule and expectations. Campus-based and online marketing education comes with its benefits and disadvantages that you should consider carefully before deciding.

Campus-based Marketing Degree Programs

Benefits of traditional campus-based programs

Easily building network 

By attending daily face-to-face classes, you can foster relationships and build a community with both aspiring and established marketing professionals. While online marketing degrees can facilitate networking, campus-based activities offer a more natural and effective way to make lifetime connections. 

Access to student support services

Because you’re already on campus, you’ll have quick access to student services. College can be very challenging, and you’ll often need help from counselors, advisors, and other support staff to get a clearer view of your academic journey.

More intensive learning 

Campus-based marketing degrees offer a structured learning format that can make learning easier, especially for those who thrive in a collaborative environment. You can get answers immediately to your questions, helping you understand complex concepts more thoroughly and address any misunderstandings promptly. 

Challenges of campus-based programs

Tight schedule

On-campus marketing courses follow a fixed schedule, meaning you must attend classes regardless of circumstances. This style gives you much less control of your pace and can contribute to burnout if you have important commitments outside education. 

Higher cost 

Because you’ll be using campus facilities, campus-based programs often have higher costs compared to online alternatives. You’ll be paying several campus fees and various administrative expenses that online programs may not have.

Logistics problems

As an on-campus student, you must travel to and from campus daily. Regardless of your transportation mode, this can guzzle up gas, time, and money. 

Online Marketing Degree Programs

Advantages of online programs for marketing degrees

Flexible scheduling

Online marketing degrees are typically self-paced, giving you full control of your learning pace. You can choose when and where to study to balance your coursework with other commitments. This approach is particularly beneficial for students who want to maintain their careers. 


Online courses offer a significant financial advantage over on-campus options. Without the need for campus facilities or transportation costs, the overall cost of your marketing program is reduced. Additionally, many online marketing programs waive non-resident fees, making quality education more accessible to students regardless of their location. 

Although affordable, the quality of online marketing degrees at accredited colleges is not compromised. You’d still study the same curriculum.

More Learning Resources

Online programs provide students with multiple outlets to enhance their learning experience. You have access to interactive simulations, video lectures, and virtual case studies. 

Considerations for choosing a reputable online marketing program

Program Quality 

Employers will value the school you’ve attended much more than how you complete the degree. There’s no specific marketing degree accreditation. To ensure that your online marketing degree will be worth the investment, you must ensure that the institution is regionally accredited. Another way to ensure program quality is by reading the university’s online marketing degree success stories. 

Course delivery 

Online marketing programs are typically delivered in two ways: asynchronous and synchronous. Asynchronous programs offer flexibility, allowing you to complete courses and view lectures at your own pace, 24/7. Synchronous programs, on the other hand, provide a more interactive learning experience with scheduled lectures and real-time discussions. 


Location plays a significant role in your online marketing degree journey. Universities in large cities often offer a wide range of career options for marketing students. Additionally, some online marketing degrees may require internships or face-to-face meetings. 

Comparing Campus-based vs. Online Marketing Degree Programs

For this part, we will compare an online and on-campus marketing degree offered by one school to give you more specifics on the differences between campus-based and online marketing degrees. We’ve chosen the University of North Dakota

Cost Comparison

Before starting the marketing degree cost comparison, you need to understand that educational costs include different components, including tuition, fees, and expenses related to attending classes.

The tuition, excluding fees, of UND’s Marketing degree is $407.76 per credit hour. Whether you pursue the program on-campus or online, this will stay the same. 

Here’s a quick comparison. 

Resident per credit hour + fees$479.19$479.19
Non-resident per credit hour + fees$479.19– $479.19 (resident)
– $528.13 (MN residents)
– $683.07 (US non-resident)
– $886.97 (international student)
Academic year totalBased on Credits– $11,500.56 (resident)
– $12,675.12 (MN residents)
– $16,393.68 (US non-resident)
– $21,287.28 (international student)

Flexibility Comparison

In UND’s online marketing degree, you can decide how many credits you’ll take per semester. This allows you to pursue a degree without compromising your current responsibilities.

However, the on-campus marketing program follows a traditional semester-based structure with a predetermined course schedule. This structure offers a more regimented approach to learning, requiring you to attend classes on campus at specific times throughout the week. It may risk your current obligations. 

Quality of Education Comparison

Online and traditional students will have the same course materials taught by the same instructors. Both students will also receive guidance from an experienced bull-time business academic advisor. 

However, there are still differences when it comes to opportunities. For instance, on-campus students can pursue a paid internship and co-op program. Although online students can still apply for the program, they may face additional challenges in securing such opportunities due to geographical constraints. 

But in terms of interaction level, the online and on-campus formats are almost the same. The online program offers a mix of asynchronous and synchronous classes. It gives you the opportunity to interact with instructors and classmates and receive real-time feedback. 


So, who wins the online vs campus marketing degree debate? The answer will depend on your preference. However, the online format stands out as the most affordable and flexible marketing program. Meanwhile, the campus-based program is best for creating lifelong bonds in the marketing industry. 

Before you decide which online marketing degree format you pursue, assess your interests and schedules. The best degree should align with your expectations and career goals. Reflect on whether you thrive in a traditional classroom setting or prefer online learning. 

Additionally, research the specific program offerings, faculty expertise, accreditation status, and support services available at each institution. Reach out to admissions counselors, current students, and alumni to gain insights into their perspectives and experiences.