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Is a Marketing Degree a Better Value than a General Business Degree?

The value of a marketing degree may be greater than the value of a business degree in certain scenarios. How a degree majoring in marketing will help you when it comes to your career depends entirely on the profession that you are pursuing and where you would like to take your career in the future. If you want to make the right choice before you start filling out college applications or before you spend years studying for the wrong degree, it is important that you do your research. Read on, and find out how much weight a marketing degree will hold compared to a general business degree.


What is the Difference Between a Marketing and General Business Degree?

When you are studying for a four-year degree, the content of the program that you must complete during the first two years will be similar regardless if you are majoring in marketing or general business. This is because the general education requirements will be the same across the board. After you complete the general prerequisites, the core courses that you must take to earn your degree will differ.

Some of the common course requirements for marketing majors include: Introduction to Marketing, Product Management, Marketing Research, Marketing Management, Product Development, Strategy, Social Media and Business Development. Coursework that you take to major in general business will not be focused strictly on Marketing. Instead of taking curriculum that is specialized, you will learn the basics of business at many different levels. Common general business requirements include: Accounting, Human Resources, Contract Management, Business Administration, Marketing, Sales, Finance, Public Relations and Advertising.

What Can You Do With Your Degree in Marketing vs. General Business Degree?

You need to then assess what your options are following your graduation to determine if a bachelor’s degree in marketing holds more value. With your four-year degree in marketing, you can hold a long list of titles in almost any industry. Some of the titles that you will be qualified for with a bachelor’s degree include: Account Management, Marketing Manager, Marketing Coordinator, Social Media Marketer, Marketing Associate, Online Marketing Specialist, Brand Developer, Public Relations Specialist and more.

With your general business degree, you may be eligible for lower level positions in marketing but can hold several different roles in different areas of business and may eventually become a manager. Some titles for general degree holders include: Accountant, Recruiter, Financial Analyst, PR Specialist, HR Specialist and more. To really work your way up to leadership, you may need an advanced degree to get a more specialized education.

What is the Comparison Between Salaries?

You should really take a step back and find out how much you can potentially make as a graduate with the degree that you choose. According to CNN, the average beginning salary for marketing majors is $59,471. Compared to the $57,132 earned by average business majors, you can see that the marketing major might be more valuable right after your graduation.

One of the things that makes marketing degrees so valuable is that they are specialized. A general degree may make you a well-rounded professional, but there will always be someone out there who has a more specialized degree. If your goal is to work in marketing, the marketing degree is the way to go.

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