While online PhD programs are limited, few accredited online PhD marketing degrees are offered from ranked colleges and universities. One alternative to the PhD in marketing online program is the DBA in marketing. We researched a number of schools and programs to find the 25 best online PhD in marketing or DBA in marketing online degrees. Below is our ranking methodology.
Top 25 Doctorate in Marketing Online Ranking Methodology
We looked at 48 colleges and universities listed by the Center for Educational Statistics (NCES) College Navigator that offered PhD in marketing online and DBA marketing online degree programs. We narrowed our original pool of schools to the 25 top online PhD marketing online programs by applying the following criteria: accreditation by a reputable governing body, the online pathway for DBA marketing programs or PhD in marketing online programs, and institution rankings with at least one major publication like U.S. News and World Report. We then listed the top 25 online PhD in marketing programs according to raw affordability.
Below are the results of our top 25 online PhD in marketing and DBA marketing degree programs.
#25 – Drexel University
Online Executive DBA
Graduate Tuition/Fees: $34,995
The executive DBA program at Drexel University is an intensive exploration of all aspects of business and designed for those interested in a PhD marketing online degree or closely related discipline. Offered through Drexel’s LeBow College of Business, the program is one of only 20 percent accredited by AACSB International. Courses are delivered online and include topics like analyzing quantitative data, applied organizational theory, challenges of a data driven economy, corporate growth and risk strategies, and foundations of research in behavioral science. The typical DBA student at Drexel finishes the online doctorate in approximately 2.5 to 3 years. Drexel ranks with U.S. News and World Report as the 97th best national university and all online graduate business programs rank within the top 50 programs.
#24 – University of Dallas
Graduate Tuition/Fees: $33,750
The University of Dallas offers an alternative pathway to an online PhD marketing degree. The Doctor of Business Administration (DBA) program is rigorous research-based program designed for working business professionals. The online DBA at University of Dallas consistently ranks with major publications and offers the highly coveted AACSB International accreditation. Comprised of a three-year, 61-credit course of study, students receive blended classroom learning with online instruction. Courses at UD cover topics like applied marketing research, applied statistics analysis, becoming an applied researcher, designing applied research, qualitative methods for diagnosis and assessment, and strategic perspectives. The institution ranks with U.S. News and World Report as the 7th best regional university in the West and 5th best value school.
#23 – California Southern University
Online DBA in International Business
Graduate Tuition/Fees: $32,700
California Southern University offers a DBA marketing degree program designed for those interested in an online PhD in marketing. Through the international business concentration, several marketing courses offer exposure to global marketing practices. Also, while students may elect to earn a concentration in international business, they may create their own degree by taking various courses that appeal to interest and meet career goals. This customized design in known at the Cal Southern designer degree. Courses appealing to marketing professionals include consumer behavior, theory, and analysis, international marketing, and project management strategic design. The program requires the completion of 60 credits and takes four years (full-time status) to complete.
#22 – Keiser University
Online Doctorate in Marketing
Fort Lauderdale, Florida
Graduate Tuition/Fees: $28,272
Whether you are seeking a PhD marketing online program or online DBA, Keiser University has options for business professionals serious about the next step in their career. The online DBA at Keiser is offered through the online graduate campus. Designed for career professionals, classes are offered entirely online and in a flexible and convenient format. Three areas of specialization allow students to hone their skills in disciplines like global business, management, and marketing. The online DBA with a marketing concentration covers a number of topics that appeal to marketing professionals. Courses combine hands-on problem-solving with applied and theoretical research, offering practical study that can be used in various areas of business and marketing. Keiser ranks with U.S. News and World Report as the 272nd best national university.
#21 – Alliant International University
Online Doctorate in Marketing
San Diego, California
Graduate Tuition/Fees: $23,801
Alliant International University offers a DBA in marketing for those interested in PhD marketing online programs. By choosing the marketing concentration, students earn a DBA with specialized study in marketing. Students take classes that cover topics such as human behavior, managing growing organizations, organizational learning and adaptation, political strategy, and social influencing. The program has received accreditation from the Accreditation Council for Business Schools and Programs (ACBSP). In addition to accreditation, Alliant is recognized by U.S. News and World Report as a top national university. Alliant earns a top spot on our list of online PhD in marketing programs for its affordability and marketing specialization options.
#20 – Northcentral University
Doctorate in Marketing Online
San Diego, California
Graduate Tuition/Fees: $17,917
At Northcentral University, there are options for earning an online doctorate in marketing. This degree is similar to the online PhD marketing degree in that it prepares business leaders and marketing experts through research, application, and theoretical practices. A total of 48 credit hours and 16 courses are necessary to satisfy the degree requirements. Students finish their degree, on average, in 39 months. Upon graduation, NCU doctoral candidates secure positions in academia, advertising, consulting, leadership, and management. Aside from being accredited, Northcentral University ranks with top publications like U.S. News and World Report. In fact, the online MBA and other graduate online business programs rank among the top 200 and top 300 programs in the nation.
#19 – Temple University
Graduate Tuition/Fees: $17,378
Temple University offers an online DBA marketing degree program designed for executive-level professionals through the Fox School of Business. The program uses applied theory and data-driven research to educate graduate students on the pathway to a doctoral degree in business. For those interested in marketing, classes cover a number of related topics. In fact, courses include innovation and entrepreneurship in the new economy, integrative perspectives on business knowledge, navigating the global marketplace, and problem solving using qualitative research methods. While courses are delivered online, six on-site weekend residences per year occur during the first two years. In addition to quality education, Temple offers prestigious rankings from U.S. News and World Report. Rankings include #104 in best national universities and #99 in best value schools.
#18 – George Fox University
Online Doctorate in Marketing
Graduate Tuition/Fees: $15,054
George Fox University offers doctorate in marketing online degree programs designed to prepare students for marketing PhD jobs following graduation. Through an online, hybrid format, students earn their doctoral in business degree in four years by taking three years of coursework and one year to work on their dissertation. The ACBSP-accredited program is one of the few programs available to offer a concentration in marketing. Concentration courses cover topics such as advanced topics in marketing, consumer behavior, and research design in marketing. To be admitted to the DBA in marketing program at George Fox, applicants must hold a bachelor’s and master’s degree from a regionally accredited college or university with a minimum GPA of 3.0. Also, only full-time faculty appointed students or those with five years of professional experience may qualify for admission. George Fox ranks #246 in best national universities by U.S. News and World Report.
#17 – California Baptist University
Graduate Tuition/Fees: $14,130
Individuals seeking online DBA marketing programs will find options available at California Baptist University. The 50-credit hour degree offers eight-week online courses, a cohort model, and dissertation process. Most students complete their doctoral degree in just three years, though additional time is allowed. For those interested in marketing, DBA coursework covers a number of related topics. Some of the courses offered include applying economic theory to business, international business in global markets, management of organizations, and strategic marketing. According to U.S. News and World Report, California Baptist University ranks #43 in best regional universities in the West.
#16 – Johnson & Wales University
Providence, Rhode Island
Graduate Tuition/Fees: $13,350
When seeking future marketing PhD jobs, an online DBA from Johnson & Wales University will help, especially if you want a shorter pathway to a doctoral degree. This three-year DBA program offers flexible and convenient online courses, no residency requirements, and a quick completion time. Each course runs eight weeks in length, giving students an ability to move through classes quickly. Also, students focus on one course at a time, which adds to the convenient format. Courses cover topics like business analytics and intelligence, contemporary issues in finance and accounting, innovation and change, organizational behavior, organizational strategy and design, and problems and methods in marketing management. Johnson & Wales University ranks with U.S. News and World Report as the 80th best regional university in the North and earns a spot on our list of affordable online DBA marketing programs.
#15 – Baker College
Graduate Tuition/Fees: $12,610
Baker College offers options for individuals seeking PhD marketing online programs. The online DBA provides online classes led by Baker instructors with years of experience in the business world. Doctoral students gain valuable experience of their own through a combination of classes, professional residencies, research papers, and seminars. A total of 60 credits is required to earn the DBA online degree. Courses cover topics from business management to marketing. For example, course topics include corporate and personal ethics, doctoral writing and literature review, introduction to research methods and designs, knowledge management and information systems, and quality improvement and organizational change. Baker College, recognized by U.S. News and World Report, ranks among the top regional universities in the Midwest.
#14 – Thomas Edison State University
Trenton, New Jersey
Graduate Tuition/Fees: $12,024
Thomas Edison State University offers a DBA marketing online degree program designed for individuals interested in personalized instructional delivery. The adult-centric cohort design offers fully online instruction and one-on-one mentorship from leaders at the university. While there is no specific marketing concentration, students interested in this discipline may elect the organizational leadership or general management concentrations, which feature marketing coursework. Examples of courses often taken in the online DBA program at Thomas Edison State include critical thought and informed action – models of decision making and organization achievement, seminar in marketing and entrepreneurship, seminar in strategic planning and organizational effectiveness, and the global business context – trends, issues, and markets. Thomas Edison ranks with major publications like U.S. News and World Report among the top regional universities in the North.
#13 – University of Missouri
Saint Louis, Missouri
Graduate Tuition/Fees: $11,436
An online DBA can offer students similar skills and experience that a PhD marketing online program offers. In fact, the online DBA at University of Missouri, allows students to earn a doctoral degree with a research concentration in all areas of business administration, such as marketing. This three-year, cohort-based program offers flexible online courses, with limited monthly visits to campus. Courses cover topics like contemporary marketing intelligence and decision making, qualitative research methods, strategic business analysis, sustaining and disruptive information technologies, and the role of accounting information in firms and markets. University of Missouri is an accredited and ranked institution. Rankings from U.S. News and World Report include #281 in best national universities and #140 in top public schools.
#12 – Florida International University
Graduate Tuition/Fees: $11,097
Florida International University’s online DBA is offered as a track under the online PhD marketing degree. Designed for senior-level professionals, the online DBA consists of 72 credits, face-to-face and online classes, and a three-year curriculum format. Courses cover a number of business and marketing topics, such as analysis of corporate policy, marketing and behavioral theory, qualitative research methods, quantitative research methods, and philosophy and process of applied business research. In addition to online coursework, three-day and two-day residencies take place periodically. FIU ranks with major publications like U.S. News and World Report. In fact, these rankings include #218 in best national universities and #63 in most innovative schools.
#11 – Bellevue University
Graduate Tuition/Fees: $11,025
Bellevue University’s online DBA is an alternative pathway to PhD marketing online degrees. With no dissertation requirement and online courses, the online DBA is a convenience doctoral degree for working professionals. Students may earn their doctoral degree in just three years and entirely online. Courses cover finance, business, management, and marketing topics. In fact, some of the online courses include business and society, finance for business leaders, managing the challenges of organization development and change, strategic marketing decisions, and sustainable business development. Bellevue is a regionally ranked institution. In fact, U.S. News and World Report ranks Bellevue as a top regional university in the Midwest.
#10 – Grand Canyon University
Doctorate in Marketing Online
Graduate Tuition/Fees: $10,760
Grand Canyon University offers an alternative path to the online PhD marketing degree. The online DBA in marketing allows doctoral students to specialize their studies in consumer behavior, segments, and trends through online courses and two or three five-day residency experiences. Program core courses cover topics such as analysis of existing research, digital technology and consumer behavior, emerging issues in financial management, the history and philosophy of marketing, and the sustainable future. A total of sixty credits are required, along with a dissertation, to satisfy degree stipulations. GCU ranks with major publications like U.S. News and World Report. In fact, the most recent rankings for GCU include #293-#381 in best national universities and #42 in top performers on social mobility.
#9 – Concordia University
River Forest, Illinois
Graduate Tuition/Fees: $9,180
The Concordia University online DBA marketing degree is a flexible, online program that can be specialized by taking marketing and human behavior courses. Sixty credits and three years of study earn the online DBA at Concordia. Courses, delivered online, cover a number of advanced business and marketing topics. These topics include business analytics and financial decision making, foundations of the doctoral experience, global business operations, global concepts in strategic marketing, strategy formation and innovation, and the global leader – social responsibility and ethical decision making. Individuals interested in marketing may earn a marketing innovations specialization by taking the following courses: advanced marketing research, consumer global and multicultural marketing, and integrating distribution channels and customers. Concordia University ranks #72 in best regional universities in the Midwest and #35 in best value schools.
#8 – Wilmington University
New Castle, Delaware
Graduate Tuition/Fees: $8,636
Wilmington University offers an online DBA for individuals hoping to land marketing PhD jobs in the future. The program is designed to enhance the skills, knowledge, and competencies of doctoral candidates, making them equipped to make significant contributions to any organization. The online DBA at Wilmington is IACBE-accredited, 100% online, and flexibly designed to fit busy work schedules. Courses cover topics in business, marketing, and management. Some course topics you will likely see within the program include advanced marketing management, ethics in business and management, executive decision-making, global management models, managing innovation and change, and statistics for research. U.S. News and World Report ranks Wilmington as a top national university.
#7 – University of Maryland
Graduate Tuition/Fees: $8,514
If you are seeking marketing PhD jobs, an online DBA, such as the one offered at University of Maryland, stands out. This 48-credit program covers an array of topics applicable to marketing, management, and business careers. For example, course requirements include data analytics in practice, designing evidence-based management solutions, evidence-based research methods, interpreting and translating management theory in practice, and research as a tool for management decision making. All courses are delivered online and are taught by University of Maryland’s experienced faculty. In addition to accreditation, the university is ranked by major publications like U.S. News and World Report. In fact, University of Maryland ranks among the top regional universities in the North and #20 in most innovative schools.
#6 – Saint Leo University
Saint Leo, Florida
Graduate Tuition/Fees: $8,498
To secure marketing PhD jobs, one must earn either a PhD in marketing or DBA. Saint Leo University offers an online DBA with courses in marketing and consumer behavior. The program is ideal for individuals pursuing careers as college professors, consultants, executive managers, or marketing managers. Courses may be completed online and are taught by Saint Leo’s esteemed professors. Course topics include analytics for decision making, global leadership and ethics, global perspectives in human resource, management learning seminar, and strategic management in global organizations. To be admitted to the program, applicants must hold a master’s degree from a regionally accredited institution with a 3.25 GPA. Also, Saint Leo ranks with U.S. News and World Report as the 25th best regional university in the South and 5th best value school.
#5 – Liberty University
Online Doctorate in Marketing
Graduate Tuition/Fees: $8,333
Liberty University offers a 60-credit alternative option to the online PhD marketing degree. Eight-week courses and 100 percent online instruction make the online DBA in marketing a convenient program for working students. Since Liberty is a Christian college, all courses within the degree are taught from a biblical worldview. Some of the required courses cover topics in marketing promotions, marketing research, strategic marketing management, and supply chain management. The average completion time for the online DBA with a marketing specialization is three years. U.S. News and World Report ranks Liberty among the top national universities. In fact, Liberty ranks #293-#381 in best national universities. Also, the online graduate business programs, including the DBA in marketing, ranks #98 out of more than 1,200 surveyed programs.
#4 – Kennesaw State University
Online PhD in Business Administration
Graduate Tuition/Fees: $7,226
Kennesaw State University’s online PhD in business administration is a non-traditional doctoral degree accredited by the AACSB. Students interested in pursuing an academic concentration have four choices: accounting, information systems, management, and marketing. During the first two years of the program, students complete cohort-based and discipline-specific coursework consisting of 36 credits. While some courses are delivered online, the degree is considered a hybrid program, with course requirements met on campus. Kennesaw State ranks with major publications like U.S. News and World Report. In fact, the most recent publication of Best Colleges ranks the school #293-#381 in best national universities and #72 in most innovative schools.
#3 – Westcliff University
Graduate Tuition/Fees: $6,950
Westcliff University offers one of the most affordable alternatives on our list to the PhD marketing online degree program. The Westcliff online DBA covers coursework found in most PhD in business programs and offers specialty classes in areas like management and marketing. Some of the program’s courses cover topics like corporate social responsibility, creative solutions leadership, finance for managers, global business initiatives, marketing strategy and consumer behavior, and strategic planning and implementation. Near the end of the program, students complete a final project and dissertation. Westcliff earns a spot on our list due to its affordable graduate tuition. Also, the school is accredited by WASC and DEAC, and currently a candidate for global accreditation by ACBSP.
#2 – California Miramar University
Doctorate in Marketing Online
San Diego, California
Graduate Tuition/Fees: $6,535
California Miramar University’s online DBA offers four areas of specialization, including marketing. The marketing concentration is designed to focus on marketing management and research that moves beyond the fundamentals and core courses typically found in MBA programs. In fact, the marketing specialization covers advanced topics designed to prepare students for careers as marketing leaders. These courses include advanced international marketing, advanced marketing research, business administration career practical training, marketing communications, pricing theory and practice, and strategic marketing. Courses are delivered online and taught by California Miramar’s experienced faculty. This school lands a top spot on our list due to its marketing specialization and highly affordable graduate tuition.
#1 – Trident University International
Graduate Tuition/Fees: $6,120
Trident University International offers an online DBA for those seeking an alternative to the PhD marketing online degree. The online DBA is offered 100% online and represents the highest level of achievement for business professionals. Admission to the online DBA at Trident requires an earned MBA or master’s degree and a completed online application. Once accepted, students begin taking online courses. You will take 36-48 semester credits of core courses. If you have transfer credit, Trident accepts up to 12 semester credits. Some of the required courses cover topics like applied statistics for research in business and management, and technology and business process improvement. Trident ranks with major publications like U.S. News and World Report as a top national university and is the #1 most affordable online DBA in marketing program on our list.
Frequently Asked Questions
What can I do with an online PhD in marketing degree?
By earning a PhD marketing online degree, you will improve your chances of finding suitable employment that pays well and affords you the kind of lifestyle you seek. What can you do with an online PhD in marketing degree? We’ve listed a few options to help you determine jobs that align with your education.
Marketing manager: The role of the marketing manager is to develop, manage, and oversee marketing and/or public relations campaigns for organizations. They often oversee teams responsible for such campaigns. Also, marketing managers develop teams based on consumer research to target key demographics. Nearly all marketing manager positions require postgraduate study. In fact, many large organizations require a minimum master’s degree in marketing, but prefer individuals with a PhD, such as the online PhD in marketing.
Marketing vice president or president: Working at an even higher level than the marketing manager, the marketing president or vice president oversees teams of marketing managers. Marketing presidents are executives within organizations. They make informed decisions based on the information and research received from their marketing management team. To secure one of these executive-level positions, you will need considerable education, such as an online PhD in marketing. Also, valuable work experience will set you apart from your competitors.
Postsecondary professor or instructor: With an online PhD in marketing or closely related doctoral degree, you may be qualified to work as a postsecondary educator, such as an instructor or professor. With a PhD or DBA, you are acknowledged as an expert in the marketing field.
How long does it take to earn a PhD in marketing online or doctorate in marketing online degree?
Whether you’re earning a PhD in marketing online or a DBA online degree, credit requirements are similar. In fact, most online PhD or DBA programs in marketing require 60 total credits. Some DBA online programs require less, but the average total number of credits required for a doctorate is sixty credits.
Several factors impact completion time. The first factor explored is enrollment status. What is enrollment status? Full-time or part-time status. When enrolled full-time, you will generally have a heavier course load than your part-time colleagues. Full-time students take two and three classes each term, and by doing so, graduate sooner than individuals enrolled part-time. Full-time status allows you to complete your degree at a quicker pace by taking more classes. But with full-time enrollment comes a heavier schedule. Flexible part-time programs are ideal for individuals working full-time and balancing outside responsibilities, such as family. However, full-time students take three years to complete their doctorate degree, while part-time students may take up to five years for the same degree.
The next factor impacting completion time is the dissertation requirement. If your program requires a dissertation, then plan on taking additional time to earn your online PhD in marketing degree. The average completion time for a PhD in marketing online degree with a dissertation requirement is four to six years.
What types of courses are required in PhD in marketing online programs?
Online coursework for a PhD in marketing online or for DBA online programs varies. Some programs may require heavy research-oriented classes, while others offer specializations that allow students to tailor their degree to fit with personal interests or align with career goals. However, many of the programs on our list require courses that cover key concepts and similar topics.
Example courses seen in online PhD and DBA in marketing programs include advanced business research methods, consumer behavior theory and practice, and marketing strategies and innovation in globally diverse markets. Programs that offer specializations in different types of marketing, such as international marketing, may require additional courses relating to the area of focus. Also, if the program requires a dissertation or research project, courses in research methods and statistical analysis will be required.
Seminars are a component of most online PhD in marketing and online DBA in marketing programs. Seminars cover special topics in marketing. Sample courses include marketing research and strategy and innovation seminars.
Most of the programs on our list require the completion of 60 credit hours. Classes are delivered online, though some of the programs on our list offer a mix of online and on-campus courses. Overall, you will find similar courses offered from the programs on our list.
What is the job outlook for individuals with a PhD in marketing online or doctorate in marketing online degree?
The United States Department of Labor’s Bureau of Labor Statistics (BLS) reports a favorable job outlook for advertising, marketing, and promotions managers. In fact, an eight-percent projected growth rate is expected through 2028, which is faster than the average for all other occupations.
A favorable job outlook for individuals with a PhD in marketing online degree is anticipated across the industry. As organizations seek to expand their share of the market, marketing managers are needed to lead promotional campaigns and coordinate advertising efforts. Most organizations are expected to grow their marketing efforts, especially online businesses. However, a decline in the newspaper publishing industry could impact growth. The newspaper industry employs many marketing managers. These managers could face a decline rather than growth over the next decade.
Internet advertising campaigns will likely increase, and as a result, prompt organizations to hire managers. Organizations want to reach a wider audience and doing so means employing advertising and promotion experts. Individuals with advanced degrees, such as an online PhD in marketing or DBA in marketing online will become valuable assets to organizations looking to improve their presence. By earning a PhD in marketing online, you will set yourself apart from competitors. Also, by specializing your degree in areas of marketing, such as advertising or internet-based marketing, you should have even better job prospects.
How much money can I earn with a PhD in marketing online or doctorate in marketing online degree?
According to BLS, the median annual wage for marketing managers, as of May 2018, was $134,290. BLS also reports the lowest ten percent of earners were paid $69,840, while the highest earning ten-percent of marketing managers made $208,000. Pay varies by industry. A careful look at industries reveals the following:
The top-paying industries for marketing managers were professional, scientific, and technical services; management of companies and enterprises; finance and insurance; manufacturing; and wholesale trade. Marketing managers working in professional or technical services earned on average $143,100 per year. Marketing managers in the management of companies and enterprises earned $142,580. Those working in finance and insurance earned an average of $141,410. Marketing managers in manufacturing earned an average annual wage of $137,610. Wholesale trade marketing managers earned $126,000.
Most marketing managers work full-time and many exceed the forty-hour work week. Overtime is especially common when organizational campaigns are in full force. The time leading up to the launch of a promotions or advertising campaign can require long hours that exceed standard work hours. But despite the long work hours, benefits and high wages keep employees happy. Earning an online PhD in marketing will qualify you for high-paying manager jobs.