5 Lucrative MBA Specializations

MBA specializations are becoming more popular as students realize they are the best way to secure a lucrative career with excellent stability and growth. Below introduces five MBA specializations that guarantee a rewarding career in any industry.

Image of blackboard for our list of five MBA specializations that are lucrative


The finance MBA specialization is designed for students who want finance jobs in non-financial corporations, as CFOs and treasurers, or one of the many careers in the financial services industry, such as in hedge funds, private equity, financial analysis, money management and investment banks. This specialization helps students to advance their knowledge of key financial topics related to global banking, capital structure, corporate finance, risk and asset management and financial markets and regulations. Students become familiar with the main financial concepts used by senior bankers, financial analysts, corporate executives and asset and risk managers. Students learn to solve business problems using financial models, analyze the rationale for M&A transactions and evaluate financial performance through managerial reports.


An MBA marketing specialization is designed for students who want to take on upper-level marketing responsibilities. This could include jobs related to brand, category, advertising and market research management. There are potential careers in novel marketing roles, such as e-commerce and social media), as well as general roles, such as business development and customer relationship management positions. By focusing on key business processes, such as value chains, relationships and market activities, students learn how to solve real world problems while learning to analyze competitive environments and make strategic marketing decisions. Students will learn how to predict how different marketing strategies affect consumer behavior and how behavioral data can be used to evaluate alternative marketing strategies.


The MBA strategy specialization is designed for students who want to become business and management consultants. This specialization combines recent theoretical frameworks with insightful insights from industry experts to help students acquire the basics of strategy formulation, implementation and evaluation. Students learn about big data, competition analysis, market dynamics, risk uncertainty, technology development and business analytics. They learn to analyze the key drivers of performance in dynamic environments, to develop step-by-step innovation tactics and to predict the adoption probability of new products or technologies. They also learn how to measure environmental uncertainty in order to conduct structured decision analysis and scenario planning.


The MBA entrepreneurship specialization is targeted at students who are interested in starting their own business, taking over an existing business or working in entrepreneurial units of corporations. Students learn to be an entrepreneur through working on teams that develop and present real business projects. Students will experience what it takes to become an entrepreneur, learn how to commercialize an innovative idea and acquire entrepreneurship knowledge and team-based skills through working on projects. They will take classes related to intellectual property law, technical product development and business strategies for early stage companies.


A MBA management specialization offers a balanced education that targets students who want to gain a broad set of managerial skills necessary for general management positions. Graduates are ready to work in organizations like corporations, non-profits and entrepreneurial ventures. This program will develop leadership, creativity, decision-making and social influence competencies. Students will learn how to lead multicultural and virtual teams, how to link business strategies to employee performance and how to make effective long-term strategies. Classes cover topics related to game theory tools, strategic thinking techniques, risk analytic frameworks and decision models for business decisions. There may also be classes in advanced financial, competition, consequence and performance analysis.

Another one of the popular MBA specializations is brand management, which covers advertising, price policies, consumer behavior, customer analytics, and the science of persuasion. Forbes magazine offers 10 reasons why an MBA is an excellent investment here.


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