What Can I Do With a Communications Degree?

communications degree

Key Takeaways:

  • Communication skills are transferable to various fields like marketing, journalism, and public relations, providing a wide range of job prospects.
  • Communication degree programs teach conflict resolution techniques crucial for successful workplace interactions and problem-solving.
  • Employers seek strong communicators across various platforms, making communication one of the most in-demand skills.
  • Effective communication in teams leads to increased productivity, emphasizing the value of good communicators in the workplace.

Our world gets faster and more connected every day. Good communication is crucial. A communications degree teaches you this art and science. It helps you share info clearly and with persuasion. You learn to communicate well on many platforms. This includes digital media and face-to-face. The main goal is to connect people, communities, and ideas.

The communications degree is one of the most versatile, useful degrees on the market.

A communications degree digs into how we interact. It looks at media’s role in our lives. You learn how to message and communicate better. It’s more than just speaking or writing well. You explore the psychology, culture, and tech behind communication. You study non-verbal cues and social media’s effects. Your degree shows how intricate our information exchange is.

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Deciding to enter the communications field can open a door to a world where your unique voice and ideas can produce real change. Regardless of whether you find yourself drawn to the creative field of advertisements, the ongoing strategy of corporate communications, or the rush and adventure of journalism, getting your bachelor’s in communication can be a lucrative and fulfilling choice.

A Closer Look At a Communications Major

Starting the journey to becoming a communications major means entering a highly diversified field that blends media studies, social studies, and humanities. The academic path is created to provide you with a comprehensive understanding of how communication works. 

Your studies will go into one-on-one talks and the big world of media. As you dive into your major, you’ll uncover layers of good communication. This covers theories, real use, and the ethics involved. It’s key to how we live as humans.

A key part of a communications degree is learning to think sharply and analyze. You’ll learn to break down talks, get audience vibes, and judge communication plans. You’ll study one-on-one talks, media ethics, speaking in public, digital media, and how groups talk. These topics shed light on how we all communicate and the effects on society.

Additionally, a bachelor’s degree in communication cultivates soft skills that are invaluable in any career path. Soft skills include the ability to work effectively in teams, use creative solutions to problem solve, and pivot and adapt to changing situations. The strong focus on ethical communication helps reinforce being mindful of the responsibility that comes with influencing other people. 

Pursuing a degree in communications will provide you with a versatile and powerful set of skills and knowledge. This knowledge and these skills can be used in almost any industry. Whether you want to get into journalism, public relations, marketing, and advertising, or something wildly different than any of these, the foundation you build during your communications work will be incredibly valuable going forward. 

Exploring Your Options with a Bachelor’s in Communication

Now that you know a bit more about what a degree in communication is about, and what it can teach you, you may be wondering more about the career options for those who obtain their bachelor’s degree. Graduates will find that they are well-prepared for roles that center around how messages are created and received. Take a look at some of the career opportunities that are possible with a BA in communication. 

Communications Degree: Public Relations and Corporate Communications

One of the most common, and by far the most direct applications of your communications degree is in the public relations or PR space. In PR roles, you will be on the front lines of shaping and maintaining the image the public has of organizations, brands, and individuals. This will involve crafting press releases. It may also deal with managing crisis communications and coordinating with media entities. Corporate communications specialist is another potential job. They will focus on using messaging, both internal and external, to support the organization. Typically focusing on the goals, culture, and branding.

Communications Major: Marketing and Advertising

Generally speaking, marketing and advertising are great fits. The persuasive nature is perfect for individuals with a communications degree. Here you will create messages for a variety of reasons. Developing new campaigns, conducting critical market research, or even cultivating engagement. You will engage with customers across social media channels. Your talent for creating compelling messages will be central to your role. The digital world keeps growing and changing. It’s perfect for creative and sharp minds. Great for improving plans to get the audience involved.

Communications Degree: Media and Journalism

For individuals who find themselves drawn to storytelling or reporting, careers in media and journalism can offer a platform to investigate and share breaking news, new trends, and human interest stories. By building a foundation in communication, you will be better prepared to navigate the ethical and logistical challenges that journalism can present. These challenges will be found in print, broadcast, and online media. 

Not only that, but the digital explosion has created countless content creation roles. In these roles, communication majors will be able to leverage multimedia skills to create content that drives engagement across diverse audiences. 

Communications Major: Human Resources and Organizational Development

Another space that communications majors often excel in is human resources (HR). HR is also involved with the organizational development team. In this role, you will use clear and effective communication constantly. For managing relationships, resolving conflicts, and more. Your messaging can help build a more positive workplace environment and culture. The most valuable skills here are interpersonal and intercultural communication. They will be priceless during recruitment, training, and employee engagement.

Non-Profit and Community Engagement

Many people have the desire to get a degree in communications but are put off by the potential cost. If you have a drive to make a difference, looking at a career in the non-profit sector space could be incredibly fulfilling. When working in advocacy, communication skills are crucial. Solid communication will help in fundraising and when building awareness around charitable causes. Not only that but being able to clearly articulate the mission and overall impact of an organization can help build support and drive meaningful social change. 

Emerging Fields

The digital boom has sparked new jobs in social media, digital marketing, and UX design. Folks with a communications degree are well-suited for these roles. They mix creativity with digital know-how to boost user involvement and online branding.

With a BA in communication, you will not be locked into any one particular career path. You will develop a broad skill set that can open doors to roles in industries you never dreamed of working in. Do you admire the innovation of emerging fields? Or do you lean toward corporate crisis communication? There are countless other options as well. Your degree will give you all the tools you need. You will be able to carve out a fulfilling career path or forge a completely new one.

Advance Your Career with Graduate & Postgraduate Opportunities

Your education in communications does not have to end once you get your bachelor’s degree and find a job. You might have even started thinking about the next steps in your journey. The most logical next step might be to find a great online masters in communication degree. The field of communications options is rich. Graduate and postgraduate program options can depend on your expertise. They can also open up more advanced opportunities in your areas of expertise.

  • Master’s Degree: A master’s degree in communication is the next step. It allows you to specialize in one particular aspect of the field. These include digital media, PR, research methodologies, and strategic communication.
  • Doctoral Degree: Individuals interested in the theory behind communication may seek their doctoral degree. Also, those who aspire to become academic contributors may pursue a Ph.D. in communications. Getting to this level is not easy or quick. It involves rigorous research and scholarship. The culmination of which is a dissertation that must contribute new insights to the field. Graduates at the Ph.D. level will typically pursue careers in academia or research.
  • Professional Development & Specialization Certifications: While formal degrees will generally be the industry standard, there are countless opportunities for professional development. Many communication majors pursue certificates in digital marketing and technical writing. Even conflict resolution can add a layer of personalized communications, seminars, and educational courses that keep you up to date with your training. 

If you are considering advancing your education in communication, take some time to reflect on your career goals, and what fields or sectors fill you with the most passion. 

Always remember that graduate and postgraduate studies are incredibly demanding. However, the rewards can mean tremendous personal growth, as well as contributing to the field in general at a much higher level. 

Colleges of Communications – Choosing Where to Earn Your Communications Degree

One of the biggest decisions you will need to make in regards to your studies, is where they are actually going to occur. Choosing the right school to earn your degree is one of the most influential decisions for your academic and professional future. Colleges of communication worldwide offer wildly diverse programs that each offer unique strengths, specializations, and potential drawbacks. 

When you are considering the options for your choice, there are several factors that you should pay attention to during your evaluation. Picking a college that aligns with your personal, academic, and eventually professional goals is essential. Here we will cover some of the considerations that can have the biggest impact. 

Accreditation and Reputation

First, ensure that the college or colleges you are considering, are accredited. This is a way of making sure they meet minimum standards. If your school of choice is not accredited, you could be working toward a degree nobody values. Research the expertise and experience of the faculty, as well. Look into the department’s research work. Determine if the school has any connection to the communication industry. 

Communications Degree Curriculum and Specializations

Look at the curriculum for communications programs. Make sure it is closely aligned with your career goals and personal aspirations. Some schools are well-known for their digital media and communication technology. Others have much stronger journalism or public relations. Look at what courses are offered, and whether the program can be tailored to your needs. Also look into whether or not it offers opportunities like internships or special projects.  

Facilities and Resources

The top communication college will typically have state-of-the-art facilities on campus. These can include digital production studios, campus-based radio or TV stations, and research centers. Having access to facilities and resources like these can make an incredible difference in your overall learning experience by allowing hands-on experience with common tools and technologies that will be encountered in the field.

Networking and Career Opportunities

The core value of your communication degree can be dramatically enhanced with the networking opportunities and career support that a good college will provide. Look into the alumni network of the school. Examine its partnerships with media organizations. Most importantly, look at the career services offered. Colleges with strong industry connections make internships easier to obtain. They can also facilitate guest lectures from professionals, and job placement.

Campus Culture and Student Life

This may not be critical for students who will not attend the college. They will take courses online. The environment in which you study can have a tremendous impact on your overall experience. Consider campus culture. Also, consider the diversity of the student body. And, consider related extracurriculars, like clubs or societies. 

Making the Most of Your Communications Degree

Earning your bachelor’s degree in communications is just the beginning. You have a long and fulfilling journey ahead in this dynamic and constantly growing field. To fully maximize the potential of your degree, and to position yourself for optimal networking, you will want to actively engage in opportunities that build your skills and grow your network. Here are some strategies that can help you make the most of your degree.

  • Engage in Internships and Work Experience: One of the most important experiences in the communications field is hands-on experience. Look for internships, part-time jobs, or even volunteer positions in the areas that you find interesting.
  • Build a Diverse Portfolio: During your education and early in your career, spend time to build a diverse portfolio of your work. This can include writing samples, campaign proposals, online content, or any other projects that are able to show off your communication skills. Having a portfolio with sufficient diversity shows that you have versatility and creativity. 
  • Network Actively: In no small surprise, the communication industry is kept alive and thriving by connections. Make time to attend industry events. Join professional associations or organizations. And, engage with others in your space. Connecting with peers and professionals on platforms like LinkedIn can lead to mentorship opportunities. It can also lead to tips on potential jobs or projects and collaborations. These connections can be very fruitful for your career. 
  • Stay Current with Industry Trends: One of the worst things that can happen to your career is letting it stagnate. The field of communication is constantly changing, and that change only gets faster as technologies grow and advance. Make sure you stay on top of new tools, trends, and industry best practices. This might involve subscribing to industry publications. It also means registering for workshops and seminars. It may even mean joining forums or other online interactions. 
  • Pursue Continuous Learning: Continuous learning can keep you at the top of your game when it comes to staying competitive in communications. Do not stop your pursuit of knowledge once you have your degree. Continue to deepen your knowledge, sharpen your skills, and learn new ones. Online courses in skills like social analytics, SEO, and multimedia production can help you increase your professional value.
  • Develop a Personal Brand: Once you become a communication pro, your online presence can greatly impact your career. If you work to cultivate a personal brand that closely reflects your professional values, as well as your skills and passions. Popular ways to build that awareness include: making a pro website. Also, running a pro blog and having a strong social media presence. 

Cultivate Soft Skills: Even though technical skills are important, soft skills like emotional intelligence, adaptability, and teamwork are all similarly important in the communication field. Take part in activities to challenge and build these skills. You can do this through team projects, student leadership roles, or community service.